When looking the different types of music videos I found many different types of conventions depending on the different types of genres. When looking at the different types of genres of music, I have managed to develop an understanding of what certain genres of music will expect from their music videos. The type of music videos that I will be looking at will be helping me to gain an understanding on how to be able to portray my genre well which is 'Pop rock'. So I have chosen to look at three different types of genre's which will be pop, indie and rock.
Pop-
Beyoncé- Single Ladies
Music videos that are the genre of pop are normally performance based, with the singer lip syncing to the song, as well as performing either a dance or acting out a narrative based video which tells the story of the lyrics which will create more meaning. Mainly in pop music videos the music artist and either the backing dancers or extras will be wearing something that is in fashion as of when the music video came out. The overall colours of most pop music videos will be bright, with both the tone and hue being very bright. However if the lyrics of the song are quite sad then the tone and hue will be brought down slightly so it isn't as bright. In pop videos the main artist always appears in the video in one shape or form, because they are the main part of the song and will be the one to sell the video to the audience. One of the aspects that I will take away from this pop music video is the form of having a main character through out the video, because they are what will sell the video in the long run.
Indie
The Vespers- Will You Love Me
Indie music videos normally have a large amount of conventions, for example the hue of the video can be dark, bright or simply black on white, they do this depending on what the lyrics are based on. Indie music videos are both performance based or narrative based when it comes to the music video however it is normally split equally between the two, meaning the video will show the singer or band for a short while before cutting back to the story of the lyrics. However sometimes in Indie music videos the band or singer wont appear in the video at all, allowing the whole video to be narrative based. Indie narrative based videos are normally quite arty and abstract rather then spelling out the lyrics.
Rock
Biffy Clyro- Many of Horror
When looking at different rock videos I have been able to learn some of the different types of traits used in this genre of music. For example the hue of the videos are normally quite dark but with high contrast levels, to give the video and overall look of darkness and to give it a unique and edgy tone. Rock music videos are normally always performance based, with the camera always focusing on someone from the band either singing or playing their instrument. Narrative music are also used within rock videos, but will also contain many shots of the main singer/ band playing. The story lines of these videos will mostly be dark and serious to match the tone and style of music and also the dark lyrics that are usually sung. The editing of rock videos are normally fast and snappy passed, to keep up with the edgy tones of the instruments used in the songs.
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